Marketing technology keeps evolving, and unfortunately, some banks and credit unions are not keeping up with that speed — they are behind the curve! Interestingly, there are vital steps banks and credit unions can take to enhance their marketing in 2022, and we’ve outlined them in this article. Steps Banks…

One essential way to understand and visualize a person’s path from one point to another is to utilize journey mapping. When it comes to tracking consumer experience, journey mapping has been an excellent tool! Unfortunately, credit union journey mapping is not always easy. …

In the past, community banks have been able to rely on loans from other entities for their lending. However, with digital lending coming into play, this is not as easy. To compete with larger banks and credit unions, they will need a new strategy. …

Many financial institutions don’t know the proper way to use data analytics to improve customer experience but learning the steps can prove to be invaluable in terms of attracting and retaining customers! …

As a credit union, you need to work harder than large national banks at gaining and keeping customers! Most people choose to bank with credit unions over traditional banks due to the more personalized experience, so doesn’t it make sense to personalize your marketing tactics, as well? …

Credit unions are in a unique and often disadvantageous position where they need to work hard to compete with national or regional banks. As such, it’s more important now than ever for credit unions to use the ever-expanding realm of technology to their advantage. The most effective advertising campaigns today…

It’s no surprise that larger banks have a bigger budget. Yes, that can sometimes be difficult to compete against; however, something major that a credit union can do to compete is to have consumer trust. They also offer better customer service. Of course, customer service is imperative. However, some may…

The COVID-19 pandemic has affected the vast majority of the U.S. population, and unfortunately, the effects have been overwhelmingly negative. As the needs of credit union members change, credit unions themselves must turn toward people-focused innovation to keep their members happy. As soon as the pandemic hit, many people’s entire…

Getting your credit union up and running is more than just establishing policies and procedures. Banks are tough competition. With the eye on the prize (a loyal member base and good reputation), marketing may seem like a daunting challenge. These 3 strategies can help: Streamline your website In the age…